Insight: TikTok users are 2 times more likely to recommend products/services they’ve discovered on the platform versus other social networks. However, most viewers use the app to find funny and relaxing videos. Therefore videos need to be short, snappy and informative to keep viewers interested so they are more likely to recommend The Brownbill effect’s services.
Idea: Make short videos using the clients existing brand identity. Film the client speaking in normal conversation so she feels comfortable in order to clip up information to create the videos so Sally comes across naturally.


Back to Top