Kinda Shuga Wordmark
Insight: The sugar industry is unsustainable, contributing to deforestation. Researching led me to Stevia which is a sugar alternative, 200 times more sugary than sugar, it has a smaller carbon footprint and takes up less space for growth.
Idea: Stevia’s existing packaging is boring and clinical, I wanted to create a brand that makes Stevia packaging as fun as chocolate packaging.
Competitor Line Up
Front and back of packaging
Physical prototype of packaging
Pantone X Kinda Shuga collaboration (IDEA):
Where customers could buy their very own Kinda Shuga storage tin in the Pantone colour of their choice in order to compliment the design of their kitchen. Pantone is an environmentally conscious brand and their website mentions that they will continue to do so in all of their products lines “from our textiles to our paper products”.