Insight: Most sustainable fashion brands show that they are better for the planet by using plain colours and patterns such as neutrals.
Idea: Create a sustainable fashion brand that embraces patterns from the founders home of Nigeria.
Blip
Create a sustainable fashion brand, develop a name and brand identity. Produce a fashion photoshoot which reflects the brand, brainstorm a concept for the photoshoot and produce a look-book for the spring/summer 2022 collection.