Kure is a hangover cure drinks brand designed at the ‘posh party- goer’. Think 90’s Kate Moss, over- indulgence, extravagant nights out and partying until the early hours. Kure is designed to celebrate the messy lifestyle but also appreciates that people want to be doing more with their life than being hungover. With the cheeky tone of voice and slogan, ‘Life’s too short to be hungover’ Kure is designed for busy people who work hard and play harder.
Promotional Video: https://www.youtube.com/watch?v=dYT9BbMqXh0